What makes something go viral? The answer to that is a secret many would die to know – but ‘Dumb Ways To Die’ definitely has that intangible factor. The name describes the video – a bunch of cute animated characters – a la Happy Tree Friends – dying in ridiculous ways to a soft catchy tune. It turns out to be a PSA from Metro Trains in Melbourne, Australia, all geared towards promoting safety around rail tracks. The song is attributed to Tangerine Kitty – a clever amalgamation of the band names of the producer and singer, The Cat Empire and Tinpan Orange, respectively.
tl;dr It’s awesome.
And if you loved the song as much as I did, here’s the download: