When Kanye West‘s My Beautiful Dark Twisted Fantasy dropped, it was one of those rare albums that had music critics united in their applause. 18 months after the album’s release, Kanye West has teamed up with Ruth Hogben to make a music video for the track ‘Lost In The World’ which features Bon Iver.
Now, after you’ve released a so-called ‘moving picture’ with references to Greek mythology, and a 45 minute short video as previous music videos for your album, the bar is set pretty high. This video definitely holds its own. Featuring girls going through huge internal struggles and acting possessed, chaotic backgrounds, and a neat, though perhaps not original, intro, this video works well with the song. Watch below.
And, just today, Florence + The Machine released the video for her latest song, ‘Breath Of Life’. It’s the theme song for the upcoming feature film Snow White And The Huntsman. The video itself features clips from the movie interplayed with the recording studio, which includes a full on symphony, ‘The Machine’ for this song, choir, strings and all. The song is a pretty great result.